Digital Marketing Director

Perch is seeking to put more oomph into our digital marketing presence. Our website and marketing automation need someone dedicated and caring to groom it into a stunning example of KPI beauty, and lead our digital marketing team.

A day in the life

  • Conduct and report analysis of site and social traffic
  • Drive website traffic from target audiences, with support from the and creative team and in-house, dedicated development
  • Establish and monitor ROI and KPIs, and recommend structural changes to Pardot (and Salesforce) to institute them
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Collaborate with Marketing and Sales teams to improve user experience and ensure smooth lead capture
  • Oversee management of all digital channels
  • Coordinate and prioritize day-to-day content with Marketing team; oversee company blog and social media
  • Maintain digital marketing and editorial calendars
  • Recommend marketing mix, and manage paid ad campaigns
  • Build relationships with media agencies and vendors as needed

A perfect match

  • You’ve earned a Bachelor’s degree in marketing, communications or related field
  • You have 5-7 years of experience in marketing under your belt, including at least 3 of holistic digital marketing
  • You understand e-commerce, pay-per-click, SEO and SEM
  • You have a working knowledge of web design principles, best practices, and content management platforms
  • You’re familiar with analytical tools such as Google Analytics and Webmaster Tools, and have your favorites
  • You have a working knowledge of marketing orchestration tools like Pardot or HubSpot
  • You have experience with B2B social media
  • You take pride in your work and appreciate loose reigns to make your best decisions (and own them)

Above and beyond

  • Familiarity with SalesForce
  • Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Skills and experience in content writing or editing